Midwest Dairy works with the national dairy checkoff to build dairy trust and sales and to ensure dairy farmers’ investment is effective and efficient. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. The impact of national programs—such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell—help increase sales of dairy, while local strategies—such as collaboration on the Undeniably Dairy campaign, working with and through thought leaders and helping dairy farmers tell their stories—help build overall consumer trust. Continue reading →

Midwest Dairy Association works with the national dairy checkoff to build dairy trust and sales to ensure dairy farmers’ investment is effective and efficient. The impact of national programs such as partnerships with McDonald’s, Domino’s Pizza Hut and Taco Bell help increase sales of dairy, while local strategies such as working with thought leaders, helping dairy farmers tell their stories and engaging in social media help build consumer trust. Continue reading →

Midwest Dairy Association implements the Unified Plan for dairy promotion developed by dairy farmers at the national level, as well as a variety of state-specific initiatives. The impact of national programs such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell help increase sales of dairy, while strategies such as social media, working with thought leaders and helping dairy farmers tell their stories assist with building consumer confidence. Continue reading →